This has been snowcloned to hell and back, most commonly having someone do a double-take at a blatantly idiotic third step of their plan. Perkins in an attempt to get funding for his scheme, with the girls messing with the third part. Both lines tend to be used in response to fluffy things that people find cute.
There's also 'HE'S SO FLUFFY I'M GONNA DIE!'.IT'S SO FLUFFY! Explanation One of Gru's first genuine acts as an adoptive father is winning his youngest daughter a large unicorn stuffed animal at a carnival.